IC Markets: They're Fast We're Faster

Feb 2025

IC Markets presents 'They're Fast We're Faster', a campaign bridging the high-stakes worlds of fintech and professional motorsport. The commercial leans into a cinematic aesthetic, utilizing live-action technique and dramatic neon lighting to draw a parallel between the precision of a Formula 1 pit crew and the speed of digital financial trading. Produced by Limehouse, the film employs dynamic camera motion and slow motion to heighten the intensity of the trackside sequences. The visual language is defined by a cool, desaturated color palette that frames both the racing action and the mobile trading interfaces, with post-production and VFX provided by Atmos Studios and Limehouse. The atmosphere is rounded out by detailed electronic sound design, with audio production handled by Uncanny Valley and Mighty Sound.

Horizontal, Action, Cinematic, Desaturated, Cool, Neon

Slow motion, VFX / visual effects

Garage

TVC / TV Commercial