IC Markets
They're Fast We're Faster
Feb 2025
IC Markets presents 'They're Fast We're Faster,' a high-energy commercial spot that bridges the worlds of fintech and motorsport. The narrative draws a parallel between the precision of a professional pit crew and the speed of digital trading interfaces. The film utilizes dynamic camera motion and live-action technique to capture high-speed racing sequences within a neon-lit tunnel. Atmospheric lighting, defined by moody blue and teal color grading, provides a desaturated, cinematic aesthetic that underscores the technical nature of the work. Production was handled by Limehouse, with post-production and VFX services provided by Atmos Studios and Limehouse. The audio landscape is anchored by sound design from Uncanny Valley and Mighty Sound.
Horizontal, Action, Cinematic, Desaturated, Cool, Neon
Slow motion, VFX / visual effects
Fintech, Motorsport
Garage
TVC / TV Commercial
