Hutch Sofas

Hutch Sofas · 2022

Hutch Sofas presents a commercial campaign for their 2022 collection, focusing on the modular versatility and customization of their furniture range. The film showcases various seating configurations within a domestic setting, highlighting the tactile quality of velvet fabrics against a neutral interior backdrop. Utilizing live-action techniques, the campaign captures the furniture in a bright, naturally lit space. AdSmart from Sky directed the production, which centers on the interaction between user and product, emphasizing design functionality through clean, warm visuals.