Hutch Sofas: 2022
Brand
Date
Feb 2025
Description
Hutch Sofas presents a commercial campaign for their 2022 collection, focusing on the modular versatility and customization of their furniture range. The film showcases various seating configurations within a domestic setting, highlighting the tactile quality of velvet fabrics against a neutral interior backdrop. Utilizing live-action techniques, the campaign captures the furniture in a bright, naturally lit space. AdSmart from Sky directed the production, which centers on the interaction between user and product, emphasizing design functionality through clean, warm visuals.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Emerald
Burnt Orange
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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