Hutch Sofas
2022
Brand
Project2022
Date
Feb 2025
Description
Hutch Sofas introduces a modular furniture campaign, spotlighting the versatility of its modern seating configurations. The production channels a crisp, contemporary aesthetic through a live-action commercial that moves through various sofa layouts in a sun-drenched, panelled living space. With creative production from AdSmart from Sky, the spot utilizes soft natural light to highlight the rich textures of velvet upholstery and the clean lines of the modular designs. The film captures the functional ease of home customisation for modern living environments.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Color
Emerald
Burnt Orange
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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