Hunter

Hunter · Iconic by Nature

Hunter’s Iconic by Nature campaign features Kate Moss in a series of outdoor and lifestyle portraits that highlight the brand’s heritage in high street fashion. Photographed by Mikael Jansson, the imagery utilizes natural light to frame functional outerwear and footwear against lush woodland and garden settings. The execution relies on a moody, editorial aesthetic, frequently capturing the subject in rustic, organic environments like dense forests and manicured estates. Through a consistent use of analogue film techniques, the campaign emphasizes earthy textures and atmospheric compositions that align with the brand’s focus on durable, wet-weather apparel.