Hunter
Iconic by Nature
Sep 2026
Hunter's Iconic by Nature campaign features Kate Moss, capturing a blend of high-street fashion and rustic, outdoor lifestyle aesthetics. Photographed by Mikael Jansson, the series places the subject in a mix of tranquil garden estates and dense woodland environments, emphasizing the versatility of the brand's signature waterproof outerwear and rain boots. The imagery utilizes natural light and analogue film techniques to achieve a moody, textured quality. By layering functional pieces like quilted puffer jackets and classic Wellington boots against organic backdrops—ranging from moss-covered bark to velvet-clad interiors—the campaign highlights the intersection of refined outdoor utility and fashion-forward portraiture.
Editorial, Vertical
Natural light, Analogue / film
High Street Fashion
Advertising Campaign
