Humane World for Animals

Humane World for Animals · Rebrand

Humane World for Animals introduces a visual identity shift through a new campaign, produced by Nexus Studios and FlyteVu. The project, titled Rebrand, utilises 3D render and cinematic lighting to navigate the transition between industrial confinement and rescue. Building on character animation, the piece shifts from bleak narrative settings to hopeful, legislative-focused scenes. The campaign visualises animal welfare themes across a series of sequences, from underwater whale imagery to forest rescue.