Humane World for Animals: Rebrand
Date
Feb 2025
Description
Humane World for Animals introduces a visual identity shift through a new campaign, produced by Nexus Studios and FlyteVu. The project, titled Rebrand, utilises 3D render and cinematic lighting to navigate the transition between industrial confinement and rescue. Building on character animation, the piece shifts from bleak narrative settings to hopeful, legislative-focused scenes. The campaign visualises animal welfare themes across a series of sequences, from underwater whale imagery to forest rescue.
Style
Horizontal, Cinematic, Geometric
Techniques
Animation, 3D render / CGI
Industries
Context
Brand Film / Corporate Video
Associated creatives
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