Hotel Clouds

Hotel Clouds · Brand Identity

The brand identity for Hotel Clouds, developed by As We Proceed, establishes a cohesive visual language for the hospitality property. The design system integrates bold, sans-serif typography with naturalistic photography and tactile elements to ground the brand within its Saint Hubert location. Across the collateral, the project channels a minimalist aesthetic, utilizing a vibrant blue palette against soft, draped white fabrics and weathered stone textures. Graphic interventions—including spray paint motifs and abstract brush-stroke illustrations—provide a tactile contrast to the structural signage and clean vector typography. The identity leans into natural light to highlight textures, creating a modern and consistent presentation across both digital and physical touchpoints.