Hotel Clouds

Jun 2025

Hotel Clouds introduces its new brand identity, a project developed by the design studio As We Proceed. The visual language balances structural hospitality aesthetics with tactile, organic textures to create a cohesive modern identity. The work integrates clean, bold blue sans-serif typography with naturalistic elements such as draped fabric, weathered stone, and abstract graphic interventions. Across a variety of horizontal and vertical layouts, the project utilizes a minimalist approach to signage and editorial collateral. By pairing direct, rhythmic typography with soft natural light, the identity emphasizes both the physical presence of the hotel property and its digital brand expression.

Horizontal, Commercial, Clean

Typography

Advertising Campaign