Hasbro

Hasbro · Happy Losing

Hasbro’s Happy Losing campaign captures intimate moments of connection between a father and his son. Produced by GREATERGOOD, the spot focuses on the interplay of daily life, moving from the warmth of a kitchen setting to an outdoor ice rink. The commercial utilizes live-action technique and natural light to frame these domestic interactions. The narrative focuses on the subtle, authentic exchanges between the two leads as they engage in play and shared activities.

Hasbro · TRAILER | DUNGEONS & DRAGONS: THE LOST EPISODE

Hasbro presents a promotional trailer for the Dungeons & Dragons: The Lost Episode, leaning into a cinematic narrative to showcase the brand's expansive fantasy world. The film centers on miniature action figures staged within a detailed wooded diorama, utilising mystical lighting and glowing elements to establish its setting. Produced with a nostalgic aesthetic, the piece features various miniature characters navigating their environment, complemented by intentional sound design. The project involved a collaborative team including Ogilvy Brasil, Nonsense Creations, Jovem Nerd, The Little Dolls, Overloud Studio, Verdun Advocacy, and A-Gandaia.

Hasbro · Transformers: CYBERWORLD

Hasbro, Marvel · Wakanda Forever

Hasbro and Marvel collaborate on this commercial for Wakanda Forever, presenting a series of futuristic action gear and technology. The spot features young actors engaging with interactive displays and detailed power props within a sleek, minimalist laboratory setting. Produced with post-production and visual effects by Nice Shoes, the project utilizes clean live-action cinematography to emphasize the high-tech elements of the featured equipment. The aesthetic focuses on architectural clarity and dynamic movement to showcase the intricate designs of the collection.