Hasbro
Happy Losing
Brand
ProjectHappy Losing
Date
Jun 2026
Description
Hasbro’s Happy Losing campaign captures intimate moments of connection between a father and his son. Produced by GREATERGOOD, the spot focuses on the interplay of daily life, moving from the warmth of a kitchen setting to an outdoor ice rink. The commercial utilizes live-action technique and natural light to frame these domestic interactions. The narrative focuses on the subtle, authentic exchanges between the two leads as they engage in play and shared activities.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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