Harrisons Solar
Featured Harrisons Solar projects
This week's top Harrisons Solar projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harrisons Solar · The Solar People - BTW
Harrisons Solar explores the production of 'The Solar People' in this behind-the-scenes documentary. The project captures the process of staging outdoor installations, showcasing the technical effort required to integrate solar panels onto set-dressed roof structures. Created by agency ABEL, the film leans into a clean, warm aesthetic. The production benefits from natural light, framing candid interactions between the cast and crew on set. Post-production and sound design were handled by Colenso Awards and Liquid Studio, respectively, to complete the live-action documentation.
Harrisons Solar · The Solar People 30"
In a refreshing departure from the dry, technical marketing often associated with the sustainable energy sector, Harrisons Solar presents The Solar People, a witty and human-centric campaign that reframes home technology through pure, unadulterated absurdity. Developed by the creative minds at ABEL, the spot hinges on a delightfully surreal comedic premise: a group of four diverse individuals physically embodying the internal components of a solar power system. By positioning themselves on a dark-tiled suburban rooftop, these characters engage in a rhythmic, banter-heavy dialogue that manages to simplify complex energy savings while keeping the tone light and approachable. This live-action technique relies heavily on the nuanced, expressive performances of the talent, which are captured through a mix of cinematic wide shots that establish the residential neighborhood and tighter close-ups that emphasize the human element of the brand. The production benefits from natural, soft lighting, effectively mimicking the golden glow of late afternoon to ground the high-concept visual in a realistic domestic setting. With polished post-production and visual effects from Sophie Macnicol and a character-driven soundscape curated by Liquid Studio, the project avoids the clinical tropes of the telecommunications and technology industries. Instead, it leans into a warm lifestyle aesthetic that makes the transition to green energy feel less like a utility upgrade and more like a clever, everyday human interaction.
Harrisons Solar · The Solar People 15"
In a departure from the high-tech, clinical aesthetic often associated with the renewable energy sector, Harrisons Solar leans into genuine, human-centric storytelling with its latest project, The Solar People. This fifteen-second spot shifts the focus from grid capacity and hardware specs to the individuals behind the installation process, grounding the brand in an authentic, community-oriented narrative. Utilizing a live-action technique that favors naturalistic warmth over polished artifice, the film captures a brief, candid moment of respite for three technicians perched atop a corrugated metal rooftop. By juxtaposing the technical reality of solar panel installation with the relaxed, conversational energy of the crew, the work avoids the pitfalls of corporate abstraction. The bright, high-key natural lighting effectively highlights the clear blue skies, mirroring the project's optimism and reinforcing its industry positioning within the electric and automotive services landscape. Creative execution by ABEL ensures the brand feels approachable, while crisp post-production from Sophie Macnicol and a thoughtful soundscape by Liquid Studio refine the commercial narrative into something that feels refreshingly grounded. Ultimately, the spot succeeds by trading aggressive sales tactics for a lifestyle-led approach, proving that even in the utility and infrastructure sector, human connection remains the most potent medium for communicating brand value and technical expertise to a modern, environmentally conscious consumer base.
Harrisons Solar · The Solar People 6"
In a clever subversion of traditional energy advertising, Harrisons Solar turns the focus of their latest campaign, The Solar People, toward the human element behind renewable energy integration. The spot eschews the usual technical jargon typical of the automotive and electric power industry in favor of a relatable, lifestyle-driven narrative that feels both grounded and aspirational. Central to the film is an striking aerial drone shot that captures three individuals lying flat on a suburban rooftop, lounging beside their solar panel array as if they were basking on a pristine beach. This choice of perspective immediately anchors the brand in a familiar, domestic context while emphasizing how seamlessly solar technology now fits into residential life. The visual execution relies heavily on the warm, nostalgic quality of natural light, specifically leveraging golden-hour conditions to bathe the suburban neighborhood in an inviting, long-shadowed glow. By framing the homeowners as literal solar enthusiasts, the creative team at ABEL successfully pivots the conversation from utility to identity. Sophisticated post-production work by Sophie Macnicol ensures the bold, clean text overlays remain legible without distracting from the cinematography, while the soundscape provided by Liquid Studio rounds out the experience. The result is a memorable commercial that manages to make solar energy feel less like a complex utility upgrade and more like a vibrant, sun-drenched lifestyle choice.
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