Harrisons Solar

Aug 2026

In a clever subversion of traditional energy advertising, Harrisons Solar turns the focus of their latest campaign, The Solar People, toward the human element behind renewable energy integration. The spot eschews the usual technical jargon typical of the automotive and electric power industry in favor of a relatable, lifestyle-driven narrative that feels both grounded and aspirational. Central to the film is an striking aerial drone shot that captures three individuals lying flat on a suburban rooftop, lounging beside their solar panel array as if they were basking on a pristine beach. This choice of perspective immediately anchors the brand in a familiar, domestic context while emphasizing how seamlessly solar technology now fits into residential life. The visual execution relies heavily on the warm, nostalgic quality of natural light, specifically leveraging golden-hour conditions to bathe the suburban neighborhood in an inviting, long-shadowed glow. By framing the homeowners as literal solar enthusiasts, the creative team at ABEL successfully pivots the conversation from utility to identity. Sophisticated post-production work by Sophie Macnicol ensures the bold, clean text overlays remain legible without distracting from the cinematography, while the soundscape provided by Liquid Studio rounds out the experience. The result is a memorable commercial that manages to make solar energy feel less like a complex utility upgrade and more like a vibrant, sun-drenched lifestyle choice.

Lifestyle, Commercial

Drone / aerial, Natural light, Drone footage

Electric / EV, Automotive