Handle

Handle · Brand Identity

Handle’s brand identity project centers on a minimalist aesthetic that bridges grooming products with high-end graphic design. Developed by IYA Studio, the packaging utilizes off-white, matte-textured paper boxes marked by clean serif typography and delicate, abstract line illustrations. The visual identity leans into a commercial, clean look, featuring sharp geometric arrangements that play with negative space. Photographer Tian Khee Siong captures these assets through low-key, chiaroscuro-style lighting, which emphasizes the tactile quality of the materials and the defined contours of the packaging and tools.