Handle: Brand Identity
Brand
Date
Mar 2021
Description
Handle’s brand identity project centers on a minimalist aesthetic that bridges grooming products with high-end graphic design. Developed by IYA Studio, the packaging utilizes off-white, matte-textured paper boxes marked by clean serif typography and delicate, abstract line illustrations. The visual identity leans into a commercial, clean look, featuring sharp geometric arrangements that play with negative space. Photographer Tian Khee Siong captures these assets through low-key, chiaroscuro-style lighting, which emphasizes the tactile quality of the materials and the defined contours of the packaging and tools.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Jet Black
Background
Black Seamless
Context
E-commerce / Product
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.