Logo
Stacked minimalist off-white paper packaging boxes with black typography and contour line illustrations on a dark background.
Two minimalist white product boxes with minimalist black typography and thin coloured outline drawings on a dark background.
Black and white patterned razor and toothbrush displayed on a dark grey surface for the Handle brand identity project.
Minimalist product packaging for Handle featuring cream paper boxes with black typography and organic contour line illustrations.
Product packaging for Handle razor with a black and white patterned handle resting on a grey surface
Flat lay of off-white paper product packaging boxes with minimalist typography and abstract line art on a dark surface.
Stacked minimalist off-white paper packaging boxes with black typography and contour line illustrations on a dark background.
Two minimalist white product boxes with minimalist black typography and thin coloured outline drawings on a dark background.
Black and white patterned razor and toothbrush displayed on a dark grey surface for the Handle brand identity project.

Handle Brand Identity 2021

About

Handle’s brand identity project centers on a minimalist aesthetic that bridges grooming products with high-end graphic design. Developed by IYA Studio, the packaging utilizes off-white, matte-textured paper boxes marked by clean serif typography and delicate, abstract line illustrations. The visual identity leans into a commercial, clean look, featuring sharp geometric arrangements that play with negative space. Photographer Tian Khee Siong captures these assets through low-key, chiaroscuro-style lighting, which emphasizes the tactile quality of the materials and the defined contours of the packaging and tools.

Brand

Handle

Credits

IYA Studio
Graphic Design
Tian Khee Siong
Photography

Styles

HorizontalCommercialCleanMinimalist
Similar projects
eyesprint
Brand Identity
Project
House of Cans
Brand Identity
Project
Multiple colourful beverage cans featuring patterned packaging floating against a dark background for House of Cans
GoodMovement
Brand Identity
Project
Three brown cardboard tubes labeled with GoodBands brand stickers in black, green, and blue.
KINTENT
Brand Identity
Project
Collage of video frames featuring a woman holding red yarn against pillows, accompanied by text at the bottom.
Paris Electronic Week
Brand Identity
Project
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by