Handle

Mar 2021

Handle’s brand identity project centers on a suite of product packaging that prioritizes minimalist design and tactile materiality. The visual system uses clean serif typography paired with abstract line illustrations to denote grooming tools, including razors and toothbrushes. Developed by IYA Studio, the project leans into a disciplined aesthetic of geometric forms and off-white textures. Photography by Tian Khee Siong captures these elements through controlled studio lighting, using low-key, chiaroscuro-style shadows to emphasize the matte surfaces and sharp, commercial composition of the packaging.

Horizontal, Commercial, Clean, Minimalist

Black Seamless

E-commerce / Product