Hair Lab

Hair Lab · Hair Fibres

Hair Lab presents a commercial spot for their thickening hair fibres, focusing on the product application process. Set against a clean white seamless backdrop, the live-action footage highlights the precision of the application through a close-up perspective of the crown. The commercial utilizes a vertical format intended for mobile engagement, incorporating on-screen promotional text overlays to communicate product benefits. Creative direction for the piece was managed by AdSmart from Sky, emphasizing a clean and direct visual style.