Hair Lab
Hair Fibres
Brand
ProjectHair Fibres
Date
Jan 2025
Description
Hair Lab highlights the application process for its thickening product in this commercial piece for the haircare market. The project features a straightforward, live-action demonstration centered on the product's use, set against a clean white backdrop. Developed by the agency AdSmart from Sky, the spot utilizes vertical framing and clean lighting to keep the focus on the product application. The composition remains focused on the crown of the user, incorporating promotional text overlays to communicate the core value proposition of the fibres.
Style
Vertical, Commercial, Clean
Industries
Haircare
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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