GWM Cannon
Featured GWM Cannon projects
This week's top GWM Cannon projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
GWM Cannon · Chuck more in
The 'Chuck More In' campaign for GWM Cannon, developed by agency Thinkerbell, showcases the utility of the pickup truck through a cinematic narrative. The spot centres on a groomsman who interrupts an outdoor wedding ceremony to transport guests and various items using the GWM Cannon, capturing the vehicle in motion across a field. Produced by MOFA, the commercial employs live-action technique with a desaturated visual palette. Post-production and VFX were handled by ARC (Australia), while audio elements were provided by Rumble.
GWM Cannon · More Can Do
GWM Cannon’s 'More Can Do' campaign highlights the utility of their latest pickup truck through a domestic lens. The commercial follows a protagonist navigating a series of household tasks, shifting from a bright, family-oriented kitchen environment to the functional capabilities of the vehicle outdoors. Developed by agency Thinkerbell with production by Rabbit, the film utilizes clean, live-action techniques and natural lighting to ground the narrative in an everyday suburban setting. The piece focuses on the transition between domestic chores and exterior heavy-duty use, showcasing the truck's role in daily life through a cinematic visual approach.
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