Great Northern

Great Northern · The Great Shout

Great Northern's 'The Great Shout' is a commercial production that captures an expansive outback setting. The film leans into an earthy aesthetic, utilising aerial drone footage to reveal a large-scale QR code integrated into the arid landscape. The project was developed by 1House and Dentsu Creative Australia, with media strategy led by PHD. The visuals rely on natural light to highlight the rural textures of the terrain.