Great Northern: The Great Shout
Brand
Date
May 2026
Description
Great Northern's 'The Great Shout' is a commercial production that captures an expansive outback setting. The film leans into an earthy aesthetic, utilising aerial drone footage to reveal a large-scale QR code integrated into the arid landscape. The project was developed by 1House and Dentsu Creative Australia, with media strategy led by PHD. The visuals rely on natural light to highlight the rural textures of the terrain.
Style
Horizontal, Commercial, Earthy
Techniques
Natural light, Drone footage
Industries
Color
Jet Black
Navy
Denim
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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