Great Northern
The Great Shout
Brand
ProjectThe Great Shout
Date
May 2026
Description
Great Northern's campaign, 'The Great Shout', captures a sprawling outback landscape through an expansive aerial drone perspective. The film leans into earthy tones and natural light to frame a rural scene featuring a man and his dog set against a backdrop of grazing cattle. Developed by agencies 1House and Dentsu Creative Australia, the commercial uses unconventional environmental branding, prominently featuring a QR code mowed directly into the arid terrain. It serves as a visual centerpiece for this beverage project, highlighting the rugged aesthetic of the region.
Style
Horizontal, Commercial, Earthy
Techniques
Natural light, Drone footage
Industries
Alcoholic Beverages
Color
Jet Black
Navy
Denim
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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