Goldfish
Featured Goldfish projects
This week's top Goldfish projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Goldfish · Amazing
This animated commercial for Goldfish presents a whimsical magic show, featuring a character cracker performing a disappearing act on a wooden stage. The sequence utilizes 3D render/CGI techniques to animate the magician as it reveals a block of cheddar cheese to an audience of fellow crackers. Created by Middle Mile, the production leans into a playful aesthetic with minimalist stage elements. The spot is rounded out with audio production by MAS-Music and Strategy.
Goldfish · Touching Hands 15
Goldfish explores domestic connection in the 15-second commercial spot Touching Hands. Set within a warm, inviting living room, the narrative focuses on a playful, conversational interaction between two subjects as they share a bag of crackers on the sofa. Developed by agency Saatchi & Saatchi with production by Tool, the piece utilizes a clean, live-action technique to ground the interaction in a relatable, everyday domestic setting. The work maintains a consistent visual tone through high-contrast lighting and horizontal framing.
Goldfish · All Star
Goldfish enters the sports arena in this commercial spot titled All Star. The campaign features professional basketball player Boban Marjanovic, framed in an athletic portrait style that plays with high-contrast environments and shadow to highlight the product. Produced by Family Films, the film utilizes dramatic lighting effects and low-lying smoke to create a stark, moody atmosphere. The commercial leans into a clean, minimalist set design, punctuated by vertical light strips that focus the viewer's attention on the athlete and the brand's cheddar crackers.
Goldfish · Goldfish Hand Dish
Goldfish introduces a lighthearted commercial spot for the Goldfish Hand Dish, centering on an athletic-themed interaction between two men. Set within a gym facility, the narrative unfolds as one individual uses a novelty hand-shaped vessel to serve the crackers, leaning into a casual, day-to-day snacking context. The project features live-action technique and a clean, commercial visual style. The production was a multifaceted effort involving creative direction and agency support from Saatchi & Saatchi - USA, PXP, Spark Foundry, Zeno Group, and Creative License, with production services provided by Stink Films Prague, Zing How Design, Gentle Giant Studios, and Family Films. Post-production, music, and sound design were handled by The Harbor Picture Company (US), with additional music and sound contributions by Pickle.
Goldfish · Goldfish Floating Bowl
Goldfish presents the 'Floating Bowl,' a product-focused commercial spotlighting the classic snack in a controlled studio environment. The production leverages a minimalist orange backdrop to ground the brand's identity, utilizing clean studio lighting to emphasize the product's texture. The spot incorporates visual effects to animate the crisps, while maintaining a focus on the tactile experience through a live-action close-up. Production for the project was led by WXM Tech.
Goldfish · Be Like Goldfish One
Goldfish returns to the screen with 'Be Like Goldfish One,' a commercial spot centered on a lighthearted domestic exchange. The project, developed by agency Mischief @ No Fixed Address, leans into a relatable, conversational dynamic between two characters situated in a cozy living room setting. Produced by SMUGGLER, the commercial utilizes a live-action technique to ground the narrative in a realistic environment. The cinematography relies on natural lighting to maintain a warm aesthetic throughout the home, highlighting the interaction between the two leads as they engage over a box of the brand’s signature crackers.
Goldfish · Be Like Goldfish Two
Goldfish returns with the next installment in its 'Be Like Goldfish' campaign. This commercial spot features a humorous live-action scenario set within a home office, focusing on a character experiencing a moment of awkwardness during a remote video conference. The production leans into a clean, everyday aesthetic, utilizing natural indoor lighting to maintain a grounded domestic atmosphere. The creative direction, led by agency Mischief @ No Fixed Address with production support from SMUGGLER, captures the moment with a focus on character-driven comedy.
Goldfish · Chilean Sea Bass
Goldfish introduces a playful take on upscale dining with this commercial campaign for their Chilean Sea Bass crackers. The film leans into a sophisticated aesthetic, utilizing warm, saturated red and orange tones to frame the product as a culinary focus. Produced by Good Behavior, the spot features a sharp, cinematic approach to the live-action technique. The narrative centers on the reveal of the snack product, maintaining a clean visual style that balances a premium interior setting with the brand's established identity. Creative development was led by Mischief @ No Fixed Address, with post-production and VFX handled by Rare Medium TV and sound design by Heard City.
Goldfish · Car Wash
Goldfish takes over a car wash for this branded activation, transforming the facility with high-visibility orange signage and custom yellow fish graphics. The project leans into a clean, commercial aesthetic, featuring a snack-dispensing installation set against a vibrant industrial backdrop. Developed in collaboration with Mischief @ No Fixed Address and Spark, the activation incorporates live-action technique and drone footage to capture the scale of the brand presence. PR support for the campaign was provided by Zeno Group.
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