Goldfish: Be Like Goldfish One
Brand
Date
Apr 2025
Description
Goldfish returns to the screen with 'Be Like Goldfish One,' a commercial spot centered on a lighthearted domestic exchange. The project, developed by agency Mischief @ No Fixed Address, leans into a relatable, conversational dynamic between two characters situated in a cozy living room setting. Produced by SMUGGLER, the commercial utilizes a live-action technique to ground the narrative in a realistic environment. The cinematography relies on natural lighting to maintain a warm aesthetic throughout the home, highlighting the interaction between the two leads as they engage over a box of the brand’s signature crackers.
Style
Horizontal, Commercial, Warm
Industries
Color
Chocolate
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
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