Golden Goose
Featured Golden Goose projects
This week's top Golden Goose projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Golden Goose · New Star Campaign
The New Star campaign for Golden Goose channels a heritage-inspired athletic aesthetic through a series of fashion editorial images. Set within a traditional wood-paneled locker room, the work leans into a warm, nostalgic atmosphere, utilizing vintage sports equipment, trophies, and leather accessories to anchor the narrative in a 1970s-inflected environment. Shot with a focus on natural light, the campaign highlights the brand's sportswear collection through layered styling and rich, earthy textures. Photography is by Nicolò Parsenziani, with styling by Gro Curtis, hair by Daniela Magginetti, makeup by Tanja Friscic, and executive production by Camilla Tisi.
Project Golden Goose · Golden Goose Influencer Campaign
For the Golden Goose Influencer Campaign, photographer Tianzheng Yun explores the intersection of high-fashion editorial and surrealist graphic design. The project is split between two distinct visual languages: urban long-exposure street photography and high-key studio composites. The outdoor segments utilize long exposure techniques to isolate subjects against blurred city foot traffic, grounding the collection in a clean, metropolitan environment. In contrast, the studio sessions employ VFX and forced perspective to manipulate scale, positioning oversized footwear and multiplied subjects against stark white backdrops. Techniques such as multiple exposure and soft lighting are used consistently across both settings, emphasizing the distressed textures of the brand's apparel and footwear. The project maintains a precise, editorial aesthetic through a combination of clean composition and high-contrast styling.
Project Golden Goose · MADE OF LIFE - Co Creation Campaign
The Golden Goose MADE OF LIFE campaign redefines the concept of luxury fashion houses by rooting the brand in the visceral, lived-in reality of personal experience. Through a series of evocative vignettes, the project moves away from sterile runway polish, opting instead for a deeply authentic, lifestyle-driven narrative that celebrates the art of co-creation. Photographer Casper van der Linden masterfully captures this spirit, utilizing soft natural light and cinematic techniques to highlight the weathered textures of leather jackets, hand-drawn graphics, and distressed sneakers. Whether situated in a sun-drenched truck bed on a rugged road trip or tucked away in a cramped, graffiti-strewn music studio, the imagery pulses with a tangible, lo-fi aesthetic that feels both intimate and nostalgic. Gro Curtis elevates this raw energy through meticulous styling, pairing artisanal garments with personal artifacts to frame each piece not merely as a product, but as a vessel for individual history. Supported by the subtle grooming work of Paolo Soffiatti and Tanja Friscic, the campaign leans into a gritty, editorial minimalism. This collection of live-action technique and candid portraiture transforms the consumer experience into a collaborative journey, inviting the audience to see their own memories reflected in the worn-in leather and bespoke details of the Golden Goose collection, ultimately positioning the brand as a cornerstone of authentic self-expression.
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