Golden Goose
New Star Campaign
Brand
ProjectNew Star Campaign
Date
Sep 2026
Description
The New Star campaign for Golden Goose channels a heritage-inspired athletic aesthetic through a series of fashion editorial images. Set within a traditional wood-paneled locker room, the work leans into a warm, nostalgic atmosphere, utilizing vintage sports equipment, trophies, and leather accessories to anchor the narrative in a 1970s-inflected environment. Shot with a focus on natural light, the campaign highlights the brand's sportswear collection through layered styling and rich, earthy textures. Photography is by Nicolò Parsenziani, with styling by Gro Curtis, hair by Daniela Magginetti, makeup by Tanja Friscic, and executive production by Camilla Tisi.
Style
Warm, Editorial, Vertical
Techniques
Natural light
Color
Pure White
Background
Garage
Context
Advertising Campaign
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