Golden Goose: Golden Goose Influencer Campaign

Sep 2025

For the Golden Goose Influencer Campaign, photographer Tianzheng Yun explores the intersection of high-fashion editorial and surrealist graphic design. The project is split between two distinct visual languages: urban long-exposure street photography and high-key studio composites. The outdoor segments utilize long exposure techniques to isolate subjects against blurred city foot traffic, grounding the collection in a clean, metropolitan environment. In contrast, the studio sessions employ VFX and forced perspective to manipulate scale, positioning oversized footwear and multiplied subjects against stark white backdrops. Techniques such as multiple exposure and soft lighting are used consistently across both settings, emphasizing the distressed textures of the brand's apparel and footwear. The project maintains a precise, editorial aesthetic through a combination of clean composition and high-contrast styling.

Lifestyle