Golden Goose

Sep 2025

The Golden Goose influencer campaign spans a series of commercial fashion editorials that juxtapose urban street life with surreal studio compositions. Photographer Tianzheng Yun employs long exposure and motion blur techniques to isolate subjects against dynamic city backdrops, creating a sharp contrast between stationary figures and moving crowds. In the studio-based imagery, the work leans into playful, high-fashion forced perspective and VFX-driven scale composites. These compositions highlight footwear and apparel textures against clean, bright backgrounds, using soft, uniform lighting to maintain a polished aesthetic. Across both urban and studio settings, the project maintains a consistent focus on distressed materials and structured tailoring.

Lifestyle