GMC
Featured GMC projects
This week's top GMC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
GMC · GMC Snowcrab - Let It Snow
GMC highlights the maneuverability of its electric vehicle line in the 'Let It Snow' campaign. The spot features the trucks navigating a expansive, snow-covered plain, using close-up shots to focus on the vehicles' front grilles and their signature crabwalk capability. The execution relies on live-action techniques, utilizing natural light to frame the vehicles against distant mountains. The commercial leans into a desaturated aesthetic to emphasize the cold, winter environment while highlighting the scale of the automotive hardware. Produced by Local Boy, the film documents the trucks as they leave tracks across the terrain.
GMC · Touch Grass
GMC's 'Touch Grass' campaign introduces the Hummer EV through a series of cinematic live-action sequences that bridge the gap between digital gaming culture and the outdoors. The project focuses on creators integrating portable gaming setups with the vehicle’s utility in natural landscapes, highlighting the truck’s practical application in wild settings. Produced by Effie Studios, the commercial leverages slow motion to capture the vehicle moving across bridges and through wildflower-rich terrain. By utilizing natural light and high-contrast exterior cinematography, the piece highlights the electric truck’s versatility in remote environments.
GMC · Echoing Expertise
GMC presents Echoing Expertise, a campaign exploring the intersection of field capability and technical maintenance. The commercial content bridges two worlds, following a photographer navigating rugged coastal and forested terrain with an electric truck while simultaneously showcasing the precision of vehicle diagnostics within a clean, climate-controlled service bay. Directed by Brett Warkentien with cinematography by Jeff Sukes, the production employs a cinematic and minimalist visual language. The live-action technique uses drone footage to ground the vehicle in vast outdoor environments, contrasting these wide, raw scales with clinical close-ups of mechanical components and diagnostic monitoring equipment. The project was developed by Leo Burnett Detroit with production support from Taproot Pictures and executive producer Josh Carrasquillo.
GMC · AT4 Lineup
GMC highlights the rugged capability of its AT4 lineup in this commercial, focusing on the performance of its trucks and SUVs across diverse off-road environments. The production moves between desert landscapes and wooded, muddy tracks, utilizing cinematic lighting to accentuate vehicle design and durability. Developed by Leo Burnett UK, the project features dynamic live-action sequences that capture the vehicle's handling in challenging terrain. The soundscape is provided by Yessian Music, rounding out the technical execution of the campaign.
GMC · It Is There
GMC presents 'It Is There,' a cinematic automotive commercial that places the brand’s SUV in a surreal, extraterrestrial environment. The spot leans into a moody aesthetic, capturing the vehicle as it navigates a rugged, dust-swept planetary landscape defined by fiery skies and dense atmospheric debris. The production utilizes high-end VFX and live-action techniques to integrate the vehicle into the harsh terrain. Close-up frames emphasize the automotive design through the illumination of the headlights and front grille against the orange glow of the landscape.
GMC · Mudern Art by the GMC Canyon AT4X
GMC frames the Canyon AT4X pickup truck as a kinetic artist in this automotive commercial film, 'Mudern Art.' The project highlights the vehicle's off-road capabilities as it executes high-speed maneuvers through a rugged field, using mud-flinging tire traction to create abstract compositions on a stationary canvas. The spot utilizes cinematic camera angles to emphasize mechanical force and grit, leaning into a grainy, live-action technique to ground the action. The high-contrast edit isolates the vibrant red chassis against desaturated environmental tones, focusing on the raw performance of the truck's traction systems. Production was handled by The Pub Productions, with additional VFX work from The Pub Productions and Darling VFX. Creative development for the campaign was led by Leo Toronto.
GMC · Desert
The GMC Sierra Desert campaign focuses on the vehicle's performance in challenging terrain, capturing the pickup truck as it traverses expansive sand dunes. The production highlights dynamic driving sequences, utilizing warm natural light to emphasize the arid landscape and the movement of the vehicle across the terrain. Developed by Leo Burnett Dubai, the project features a blend of live-action technique and technical VFX integration. The final output utilizes cinematic framing and split-screen comparisons to showcase the relationship between the practical driving footage and the digital effects. Production was executed by Big Kahuna Films Dubai with post-production and VFX handled by Televisor Studio.
GMC · Kompilacja
The Kompilacja campaign for GMC presents a technical exploration of the vehicle's versatility across disparate environments. The film transitions between the high-contrast lighting of urban night streets and the expansive, natural terrain of desert dunes, focusing on the mechanical precision of the suspension and steering systems. Produced by BIG KAHUNA FILMS Dubai with creative direction from Leo Burnett Dubai, the spot leans into a cinematic visual language. The edit incorporates a blend of live-action technique and integrated VFX / visual effects to highlight the truck's performance capabilities in motion.
GMC · Electrified
GMC presents 'Electrified,' an automotive promotional video highlighting the capabilities of their electric pickup truck across diverse terrains. The production moves from expansive desert landscapes to rugged mountain tracks, utilising drone footage to capture the vehicle's movement within these environments. Directed by the team at Local Boy, the piece leans into a clean, cinematic aesthetic. The narrative highlights the truck's charging functionality and interior interface, balancing wide-angle driving sequences with technical close-ups of the dashboard and lighting components.
GMC · Day Trip Like A Pro
GMC presents Day Trip Like A Pro, a commercial campaign for the automotive sector that follows a couple on a scenic getaway. The narrative leans into the road trip experience, featuring the vehicle’s navigation and app integration capabilities as the couple travels through mountainous landscapes. Captured using live-action technique, the commercial makes extensive use of golden hour lighting to frame the journey. Post-production and VFX were handled by Nice Shoes.
GMC · Pump Up the Safety Edited by Taylor McWade
GMC highlights vehicle maintenance through a commercial spot focusing on service center operations. The film tracks an automotive technician moving through a series of routine checks, including tire rotations, brake inspections, and battery testing. Developed by Dentsu Creative with production from Westside, the work utilises a minimalist aesthetic to maintain focus on service reliability. The execution leans into a moody, high-contrast visual style, featuring dynamic live-action camerawork and crisp text overlays to guide viewers through the technical steps performed on the vehicle.
GMC · Working from Home
GMC presents 'Working from Home,' an automotive campaign showcasing the Canyon pickup truck in its element. The commercial follows the vehicle as it navigates an arid desert environment, transitioning from paved roads to rugged, uneven terrain. Featuring a live-action technique, the production highlights the truck's design elements, including its front grille and LED headlights, against a sun-drenched backdrop. The editing leans into a fast-paced aesthetic, alternating between wide action shots of the truck kicking up sand and close-up focus on the cabin interior.
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