GMC presents an automotive campaign highlighting the performance capabilities of the Sierra EV in winter conditions. The commercial utilizes live-action technique and drone footage to capture the vehicle navigating mountainous terrain, emphasizing its unique crabwalk diagonal movement.
Produced by Local Boy with creative direction from Weber Shandwick, the film utilizes cool color grading and slow motion to showcase the truck's handling on snow. The visuals focus on close-up tire tracking and wide-angle tandem driving shots.
