Gender Creative Kids Canada

Gender Creative Kids Canada · Brand Identity

The brand identity for Gender Creative Kids Canada, developed by design studio Wedge, centers on a playful and approachable visual system. The project utilises a core suite of vector-style illustrations featuring stylized heart characters, paired with a vibrant colour palette and clean typography to establish a welcoming presence across various media. Designed for public awareness and non-profit application, the identity spans print materials, including annual reports and educational mini-guides, to large-scale outdoor signage and apparel. The execution leans into a minimalist graphic language, using balanced negative space and consistent geometric motifs to maintain clarity across both digital interfaces and physical installations.