Gender Creative Kids Canada

Nov 2020

The brand identity for Gender Creative Kids Canada, developed by Wedge, employs a playful visual system to support the organization's public awareness mission. The identity centres on a series of stylized, vibrant heart characters paired with clean, minimalist typography, creating an approachable aesthetic across both digital and physical touchpoints. Execution spans a variety of media, including guide booklets, annual reports, and outdoor signage. The design utilizes a consistent color palette and geometric fields to maintain a cohesive look, whether applied to printed collateral or digital interfaces. The work emphasizes clarity and inclusivity, using simple vector graphics and negative space to ensure the brand's welcoming tone is communicated effectively.

Horizontal, Commercial

Vector, Typography

Public Awareness

Advertising Campaign