G2K

G2K · Brand Identity

The brand identity project for G2K presents a comprehensive corporate design system that leverages minimalist graphic design and sharp typographic hierarchy. Across various touchpoints—from stationery and hardcover notebooks to outdoor billboard installations—the aesthetic maintains a clean, architectural approach to branding. The visual language leans into high-contrast compositions, utilizing a palette of bold primaries, soft greys, and tactical accents like red elastic closures and gold foil detailing. Techniques include 3D CGI rendering to emphasize tactile finishes and paper weight, alongside traditional screen print and vector graphic applications. The project was realized through the collaborative efforts of CRU, Bakoom Studio, Kontrapunkt, and POST, who collectively define the brand’s presence through structured grids and precise geometric layouts.