G2K

Oct 2020

This brand identity project for G2K captures a cohesive visual system spanning print collateral, outdoor advertising, and corporate assets. Executed with a focus on geometric precision, the work utilizes a high-contrast palette of black, white, red, and yellow, balanced by stark typography and systematic layouts that define the corporate look and feel. The creative execution leans into minimalist principles through the use of 3D render / CGI, vector design, and screen print / silkscreen techniques. Featured assets include everything from physical brand stationery and textured notebooks to large-scale urban billboard installations. The design output represents a collaborative effort across several studios, including CRU, Bakoom Studio, Kontrapunkt, and POST.

Horizontal, Commercial, Clean