FWRD
Featured FWRD projects
This week's top FWRD projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project FWRD · FWRD / REVOLVE SUMMER 2026 CAMPAIGN
The FWRD and Revolve Summer 2026 campaign captures the visceral essence of coastal living, transposing high-end fashion against the raw, uncompromising architecture of rugged volcanic rock formations and serene shorelines. Through the lens of photographer Yulia Gorbachenko, the imagery leans into an aesthetic of editorial minimalism, where the interplay between sun-drenched skin and coarse natural textures takes center stage. Model Grace Elizabeth anchors the collection, moving fluidly between vibrant, saturated hues and monochromatic intensity. A masterclass in natural light, the series utilizes sharp, high-contrast shadows to emphasize the intricate details of the garments, from fringed skirts and feathered headpieces to sleek, sporty silhouettes. The creative vision is amplified by the technical precision of hair stylist Hikaru, who employs a signature wet-look aesthetic, and makeup artist Sara Tagaloa, whose dewy, radiant applications honor the organic, sun-kissed theme. Set designer Robert Doran expertly grounds the editorial, creating a dialogue between the polished metallic accessories and the weather-worn coastal backdrop. This campaign functions as a cinematic exploration of summer, characterized by a refined, high-key lighting approach that feels both aspirational and deeply tactile. By marrying commercial polish with raw, cinematic portraiture, the collection elevates seasonal apparel into a curated narrative of carefree, spirited luxury that feels perfectly at home in the editorial landscape.
Project FWRD · Fall 2024 Ad Campaign
The FWRD Fall 2024 ad campaign masterfully leans into the tension between analog vanity and high-fashion minimalism. Featuring Kendall Jenner as the central talent, the project channels a sophisticated aesthetic that oscillates between stark, monochromatic editorial portraiture and surreal, media-obsessed tableau. Photographer Sonia Szóstak orchestrates a visual narrative where Jenner is framed by vintage CRT television sets and raw technical hardware, creating a compelling dialogue between the subject and her own digital reflection. The execution relies on precise studio strobe lighting to emphasize the tactility of the collection, from structured trench coats and form-fitting leather dresses to sheer hosiery and sleek tailoring. Stylist Malina Joseph Gilchrist anchors the look with an uncompromisingly clean palette, allowing the focus to remain on the silhouette and material texture. The project’s visual language is defined by a rigorous commitment to editorial minimalism, punctuated by occasional pops of vibrant terracotta red that disrupt the otherwise neutral, desaturated environment. With hair by Tamas Tuzes and set design by James Rene, the campaign reads as a polished, cinematic exploration of luxury fashion. By stripping away extraneous detail, the imagery highlights the interplay of light and form, positioning the garments as sculptural elements within a controlled, high-end commercial context that feels both nostalgic and distinctly contemporary.
Project FWRD · FWRD Summer 2026
FWRD presents its Summer 2026 campaign, featuring model and talent Rosie Huntington-Whiteley. The project leans into a high-end fashion aesthetic, utilizing warm golden hour light to frame its subject against a pool-side backdrop. The imagery focuses on architectural composition and detailed textile work, highlighting bead-embellished garments in a natural light setting. The vertical format and commercial styling define the project's visual direction.
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