Funding Circle

Funding Circle · Help Your Business Fly TV advert

Funding Circle's 'Help Your Business Fly' campaign introduces a whimsical narrative for the banking and finance sector. The commercial features a mechanical toy rocket ride that breaks free from a street setting, blending live-action street environments with playful digital elements. The project leans into a cinematic aesthetic, utilizing VFX and visual effects to animate the sequence against natural daylight. The narrative, developed with AdSmart from Sky, focuses on a young girl observing the toy as it navigates through an urban backdrop.