Funding Circle
Help Your Business Fly TV advert
Brand
Date
Jan 2025
Description
Funding Circle's 'Help Your Business Fly' campaign introduces a whimsical, cinematic narrative for the banking and finance sector. The commercial features a young girl witnessing a mechanical toy rocket take flight down a city street, blending live-action street environments with playful visual elements. The production, developed by AdSmart from Sky, utilises clean VFX and visual effects to create a seamless interaction between practical surroundings and animation. The spot maintains a warm aesthetic through natural daylight grading and smooth motion tracking to capture its dynamic outdoor sequence.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
Banking
Color
Pure White
Blush
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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