Fruit Riot

Fruit Riot, Sour Patch Kids · Pool Heist

The Pool Heist campaign for Fruit Riot and Sour Patch Kids delivers a high-energy commercial spot that blends live-action footage with playful animation. Centered on a bright suburban backyard setting, the film pairs candid moments with whimsical, miniature gummy characters to showcase the product line. Utilizing crisp natural light, the production highlights vibrant product packaging alongside a summer-inspired aesthetic. The narrative transitions between poolside leisure and product-focused close-ups, maintaining a brisk pace that emphasizes the collaborative nature of the partnership.