Fruit Riot, Sour Patch Kids

Mar 2026

Fruit Riot and Sour Patch Kids collaborate on 'Pool Heist', a dynamic commercial project centered on the launch of a co-branded packaged food product. The campaign utilizes a playful mix of animation and live-action, capturing a summery aesthetic set against a bright, suburban backyard swimming pool. The visual approach relies on natural light to highlight the product packaging alongside miniature candy figures. Through the integration of whimsical animation elements and vibrant, warm tones, the project leans into a high-energy, commercial style that frames the food and beverage offering in a relaxed, seasonal environment.

Horizontal, Commercial, playful, Warm

Animation, Natural light

CPG / Packaged Food

Outdoor Pool

TVC / TV Commercial