Freedom Furniture

Freedom Furniture · Aw23

For their AW23 campaign, Freedom Furniture leans into a series of surreal, editorial vignettes that place home textiles and décor within unexpected outdoor environments. Photographer Victoria Zschommler captures the collection across urban and rural settings, blending lifestyle imagery with a distinct, artistic focus on texture and composition. Creative director Justin Woo helms the project, which utilizes natural light to bridge the gap between polished interior aesthetics and raw, external landscapes. The campaign features a variety of placements, from mirrors caught in street crosswalks to floor lamps positioned against coastal rock formations, emphasizing tactile surfaces and earthy tones throughout.