Freedom Furniture: Aw23
Brand
Date
Jan 2023
Description
For their AW23 campaign, Freedom Furniture explores the intersection of domestic comfort and the outdoors. Captured by photographer Victoria Zschommler, the project places interior elements—including lamps, rugs, and soft furnishings—into disparate urban and rural settings, from rooftop basketball courts and stone-clad alleyways to quiet coastal meadows. Styling by Justin Woo accentuates this contrast, integrating textured fabrics and homewares into architectural and natural landscapes. The series employs natural light and a warm, earthy palette to ground these surreal compositions, utilizing a clean editorial aesthetic to highlight tactile finishes and domestic design details.
Style
Editorial, Vertical
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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