First Street Foundation

First Street Foundation · Brand Identity

First Street Foundation updates its visual presence through a comprehensive brand identity project, integrating rigorous data visualisation with a minimalist graphic design system. The work spans corporate stationery, interactive web interfaces, and motion graphics, all centered around the delivery of physical climate risk intelligence. The project leans into a clean, utilitarian aesthetic, leveraging strong typography and a structured dark-mode palette to render complex environmental metrics—such as flood, fire, and wind risk—accessible. By balancing technical wireframes and geographic mapping with atmospheric, documentary-style imagery, the identity establishes a professional authority for data-driven environmental analysis. Execution was led by Visie Admin, with graphic design contributions from View Source. The system employs diverse media techniques, ranging from precision vector illustrations and UI motion graphics to tilt-shift drone footage, ensuring consistent brand application across digital and physical touchpoints.