First Street Foundation

Jun 2024

First Street Foundation establishes its market position as a physical climate risk data provider through a comprehensive brand identity project. The design system centers on a minimalist aesthetic, utilizing clean typography, high-contrast vector graphics, and a dark-mode user interface to present complex environmental statistics. This visual language extends across corporate stationery, institutional architectural signage, and interactive digital tools designed for technical precision. Techniques such as motion graphics and tilt-shift drone footage integrate data visualizations with real-world disaster imagery, balancing institutional authority with clear, accessible data presentation. The identity encompasses a full suite of UI/UX design, from mobile app interfaces to web-based risk assessment platforms, ensuring consistency across all digital and print touchpoints. The work was developed with graphic design contribution from View Source, managed by project owner Visie Admin.

Horizontal, Clean, Minimalist

Brand Film / Corporate Video