Finnish Association of Architects

Finnish Association of Architects · Brand Identity

The Finnish Association of Architects’ new brand identity centers on a minimalist aesthetic that bridges professional stationery and expansive transit advertising. The system utilizes a precise, geometric visual language, pairing clean typography with abstract architectural iconography. Graphic designer Sofia Pusa developed the identity, incorporating a palette of neutrals punctuated by vibrant orange and terracotta tones. The execution relies on a consistent, minimalist approach to layout and composition, supported by photographer Atte Tanner and set designer Jenni Juurinen, who created tactile, sculptural still-life imagery to ground the brand's identity across digital and print collateral.