FFR

Renault, FFR · Look back, to move forward

Renault and the FFR collaborate on 'Look back, to move forward,' a sports campaign capturing the high-stakes intensity of rugby. The project features dynamic live-action sequences on the pitch, set under dramatic stadium floodlights that emphasize the physical demands of the game. Developed by agency Publicis Conseil, the film utilizes high-contrast cinematic visuals and slow motion to heighten the pace of the match. Production was managed by Quad, with post-production and VFX handled by Prodigious Paris and Faubourg, while the sound design and music were crafted by START REC.