Everything is Going to be Fine

Everything is Going to be Fine · Ice Cream

For their latest project Ice Cream, Everything is Going to be Fine explores a series of atmospheric vignettes centred around the visual appeal of soft-serve treats. Directed by Visie Admin with production by ELEMENT, the campaign utilises a cinematic approach to frame casual, everyday moments. The production leans into a desaturated aesthetic, employing natural lighting to highlight the textures of the product. The imagery maintains a clean, analogue-inspired look throughout both the live-action sequences and still photography.