Everything is Going to be Fine
Ice Cream
ProjectIce Cream
Date
Feb 2026
Description
This commercial for Everything is Going to be Fine presents a sequence of scenes centered on a soft-serve ice cream stall. The production captures the process and consumption of the product through a series of close-up, macro shots, establishing an atmospheric and cinematic tone. Directed by Visie Admin, the project features live-action visuals defined by desaturated color grading and clean, natural lighting. ELEMENT handled the production, resulting in a project that leans into an analogue film aesthetic across both static and moving imagery.
Style
Horizontal, Cinematic
Color
Pure White
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