Eurovision

Eurovision · Brand Identity

The Eurovision brand identity project is a comprehensive design system spanning environmental, digital, and broadcast applications. Developed for the international song contest, the identity features a saturated neon colour palette of magenta, cyan, and yellow, applied across modular UI elements, public installations, and arena stage designs. Creative and strategic direction was led by Uncut and Bold Scandinavia, who implemented a cohesive visual language utilizing clean typography and dynamic motion graphics. The system integrates real-time data for live television broadcasting, including voting scoreboards and artist information, while maintaining a consistent aesthetic across wide-format digital billboards and outdoor signage. The project integrates a clean editorial style with cinematic lighting techniques to create a unified experience across physical and virtual touchpoints.

Eurovision · This is Eurovision: Basel Theme Reveal

Eurovision introduces the host city for its upcoming edition with 'This is Eurovision: Basel Theme Reveal.' The promotional project channels the cultural heritage of Switzerland, serving as a cinematic bridge between the contest's historical milestones and the landscape of the host nation. Directed with a focus on natural lighting and scenic drone footage, the sequence blends expansive mountain vistas and alpine lakes with archival imagery. The narrative leans into live-action technique to capture intimate portraits of individuals connected by music, framing the event within a broader context of human experience and cultural exchange. MassiveMusic Amsterdam led the creative development for this announcement piece.

easyJet, Eurovision · Orange Runway

Eurovision · Trailer