Eurovision

Jul 2024

The Eurovision brand identity project establishes a comprehensive visual system across print, digital, and live broadcast environments. The design employs a high-energy aesthetic, leaning into a saturated palette of magenta, cyan, and electric blue gradients, balanced by crisp typography and clean editorial layouts. Developed by Bold Scandinavia with creative and strategic direction from Uncut, the identity integrates seamlessly across modular UI components for broadcast, including live voting scoreboards and dynamic lower thirds. Beyond the screen, the system extends into large-scale environmental branding, featuring vibrant outdoor installations in public squares and dynamic motion graphics on urban digital billboards. Technical execution involved cross-disciplinary collaboration for the arena production, with stage design led by Florian Wieder, Fredrik Stormby, and Green Wall Designs. Motion graphics systems were developed by Kristian Bjureby, while SVT and VXO provided specialized TV and voting graphic frameworks.

Horizontal, Neon