Eurovision: Brand Identity

Jul 2024

The Eurovision brand identity project is a comprehensive design system spanning environmental, digital, and broadcast applications. Developed for the international song contest, the identity features a saturated neon colour palette of magenta, cyan, and yellow, applied across modular UI elements, public installations, and arena stage designs. Creative and strategic direction was led by Uncut and Bold Scandinavia, who implemented a cohesive visual language utilizing clean typography and dynamic motion graphics. The system integrates real-time data for live television broadcasting, including voting scoreboards and artist information, while maintaining a consistent aesthetic across wide-format digital billboards and outdoor signage. The project integrates a clean editorial style with cinematic lighting techniques to create a unified experience across physical and virtual touchpoints.

Horizontal, Neon