Euronics
Featured Euronics projects
This week's top Euronics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Euronics · Genau Richtig
Euronics explores the reality of appliance performance in the campaign 'Genau Richtig'. The project utilizes a live-action technique to place the viewer inside the drum of a washing machine, offering an immersive, gritty perspective on the mechanics of laundry technology. Creative direction by Jung von Matt NECKAR and production by Cobblestone Filmproduktion GmbH lean into cinematic VFX to heighten the intensity of the piece. The execution combines high-contrast lighting with kinetic camera work to emphasize the action within the appliance.
Euronics · Genau Richtig
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