Euronics: Genau Richtig
Brand
Date
Jan 2025
Description
Euronics explores the reality of appliance performance in the campaign 'Genau Richtig'. The project utilizes a live-action technique to place the viewer inside the drum of a washing machine, offering an immersive, gritty perspective on the mechanics of laundry technology. Creative direction by Jung von Matt NECKAR and production by Cobblestone Filmproduktion GmbH lean into cinematic VFX to heighten the intensity of the piece. The execution combines high-contrast lighting with kinetic camera work to emphasize the action within the appliance.
Style
Horizontal, Action, Cinematic, Gritty
Techniques
VFX / visual effects
Industries
Color
Charcoal
Jet Black
Background
Garage
Context
TVC / TV Commercial
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