Euronics

Genau Richtig

Brand

Date

Jan 2025

Description

The 'Genau Richtig' campaign for Euronics presents a high-concept commercial spot centered on the reality of home appliance performance. Utilizing live-action technique combined with complex VFX, the film subverts standard product advertising by placing a subject directly inside the internal drum of a washing machine. Creative development was led by Jung von Matt NECKAR, with production handled by Cobblestone Filmproduktion GmbH and additional production support from Family Film TV. The visual execution leans into a gritty aesthetic, utilizing dramatic shifts between interior shadows and external light to emphasize the mechanics of the appliance through a cinematic lens.

Style

Horizontal, Action, Cinematic, Gritty

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Charcoal

Jet Black

Background

Garage

Context