E*Trade
Featured E*Trade projects
This week's top E*Trade projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
E*Trade · The Pursuit
E*Trade launches its latest financial services campaign, The Pursuit, centering on an energetic, high-stakes chase through dense jungle terrain. The film follows a group of travelers and family members as they navigate rustic stone ruins and vibrant vegetation in pursuit of a clever capuchin monkey. Directed by Park Pictures New York with creative oversight from 72andSunny NY, the project utilizes live-action technique and cinematic tracking shots to establish a fast-paced, action-oriented narrative. The edit leans into rapid cuts to maintain momentum, while sound design by One Thousand Birds provides a rhythmic underscore to the comedic sequence.
E*Trade · Off The Grid
E*Trade presents 'Off The Grid,' a commercial campaign created by agency MullenLowe U.S. that explores the intersection of professional life and rugged isolation. The film centres on an unconventional meeting between two adults in formal business attire and a toddler situated in a remote, forested mountain setting. Leaning into a cinematic storytelling approach, the spot employs desaturated and warm colour palettes to establish its mood. Music and sound design provided by MAS-Music and Strategy underscore the live-action production, which leans into the visual contrast between a high-stakes professional backdrop and a quiet, natural environment.
E*Trade · You Like Your Brother-In-Law
E*Trade introduces their latest commercial spot, 'You Like Your Brother-In-Law,' a lifestyle piece set within a wintery cabin environment. The film leans into a domestic aesthetic, capturing candid interactions among family members gathered around a stone fireplace. Developed by the team at MullenLowe, the commercial utilizes a live-action technique to highlight the warmth of the setting through soft, natural indoor lighting and seasonal accents. The atmosphere is further grounded by sound design from Mophonics, emphasizing a relaxed home narrative.
E*Trade · Wedding
E*Trade delivers a humorous take on formal milestones in its latest banking campaign, 'Wedding.' The spot leans into an absurdist narrative, featuring infants and toddlers dressed in bridal and formal wear to stage a high-production wedding ceremony. Developed by MullenLowe US and produced by SMUGGLER and Filmgroup, the commercial balances comedic baby casting with an illuminated skyline backdrop. The project employs a warm aesthetic and live-action technique, with further post-production and visual effects provided by The Mill US and Company 3 LA. Audio curation and sound design were handled by MAS-Music and Strategy.
E*Trade · Call of the Wild
E*Trade's Call of the Wild campaign leans into an observational, cinematic aesthetic, capturing a group of passengers observing wildlife from a tour boat deck. The spot features a cool, muted color palette that emphasises the outdoor setting, with individuals layered in winter gear against a rugged shoreline backdrop. The commercial, produced by MJZ with creative direction from 72andSunny LA, utilises a live-action technique to ground the narrative in a realistic, natural environment. Post-production work was handled by Company 3 LA and Untold Studios, with sound design and music provided by Barking Owl and papercut.
E*Trade · Cockroach Theory
E*Trade presents 'Cockroach Theory', a commercial spot that utilizes 2D animation to distill complex financial concepts into accessible visual storytelling. The project features a stylized insect protagonist navigating a domestic setting, framed against a deep blue backdrop that prioritizes graphic clarity. Developed in collaboration with agency partners SS+K, the work leans into a distinct vector aesthetic to maintain a whimsical tone. Sound design and original music for the spot were provided by Music and Strategy, anchoring the animation with a precise audio landscape.
E*Trade · Stalking Horse
This animated commercial for E*Trade, titled Stalking Horse, features a stylized visual narrative focused on finance. The campaign employs vector illustrations and fluid motion graphics to depict business professionals alongside a horse in professional attire. Developed by agency SS+K, the work utilizes a restricted color palette of blue, green, and pink. The animation highlights characters in various settings, including urban environments and office spaces, with music and sound design provided by MAS-Music and Strategy.
E*Trade · Shooting Star
E*Trade presents 'Shooting Star,' an animated campaign piece that explores financial communication themes through the lens of character-driven storytelling. The spot centers on a stylized 2D cartoon figure navigating a high-stakes tightrope sequence, utilizing graphic illustration techniques to maintain visual clarity. Produced by creative agency SS+K, the project leans into a theatrical aesthetic, setting the action against a moody, deep-blue backdrop accented by hanging star props and a focused spotlight. The animation features a distinct vector-based style with a limited palette of purples, greens, and blues, underscoring the acrobatic movements of the protagonist. Music and sound design were handled by MAS-Music and Strategy.
E*Trade · Alligator Spread
E*Trade presents 'Alligator Spread', an animated commercial developed by agency SS+K. The spot utilizes a flat vector animation style, defined by clean lines, minimalist character design, and bold graphic elements. Set against stark, solid dark backgrounds, the narrative uses vibrant accent colors to focus on its minimalist visual composition. The animation features a character in a suit unzipping a disguise to reveal an alligator, set to a custom score composed by MAS-Music and Strategy. The production leans into a graphic aesthetic to convey its financial messaging.
E*Trade · Turkey
E*Trade presents a theatrical exploration of financial decision-making in this animated commercial. The spot utilises a whimsical, vector-based visual language to stage a character performance set against a minimalist dark blue backdrop. Crafted with creative input from agency SS+K, the work relies on a playful aesthetic defined by vibrant highlights and atmospheric lighting. The production features a sonic landscape developed by MAS-Music and Strategy to support the narrative shift onstage.
E*Trade · Santa Claus Rally
E*Trade presents the Santa Claus Rally, an animated commercial explaining financial market concepts through a stylized airport baggage claim setting. The project leverages a clean 2D vector animation style, utilizing a limited color palette of dark blue, white, green, and red to maintain a festive visual identity. Developed by agency SS+K, the work translates complex financial topics into accessible graphic vignettes. The production is supported by original music and sound design from MAS-Music and Strategy, reinforcing the narrative rhythm of the animated sequences.
E*Trade · Living Dead
E*Trade presents 'Living Dead,' a commercial campaign created in collaboration with agency SS+K and MAS-Music and Strategy. The project utilizes a 2D vector animation style to depict a series of office-based scenarios, replacing traditional corporate figures with skeleton and zombie characters. The execution relies on a minimalist design, characterized by clean graphic lines and a muted color palette accented by bright neon tones. The project maintains a humorous tone throughout the animated sequence, leaning into UI-inspired design elements to explore themes of office culture.
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