ERL
Featured ERL projects
This week's top ERL projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ERL · ERL SS26 LOOKBOOK
The ERL SS26 lookbook serves as a definitive showcase of the season's designer fashion collection, blending sharp tailoring with a relaxed, editorial aesthetic. Led by designer and photographer Eli Russell Linnetz, the imagery channels a distinct retro sensibility through consistent, clean studio framing. The series features a range of portraits captured against neutral grey and pale blue backdrops. The work leans into an analogue film finish, utilizing soft lighting to emphasize garment textures like structured wool blazers, knit layers, and patterned shirts. Casting direction by Seth Baker brings a cohesive, playful energy to the models, who are styled with precise accessories including wire-rimmed eyewear and leather gloves.
Project ERL · ERL SPRING 2027 RTW
Eli Russell Linnetz continues to redefine the boundaries of West Coast cool with the ERL Spring 2027 RTW collection, a vibrant exploration of texture and nostalgic Americana. Through a lens of deliberate simplicity, Linnetz captures the essence of the season in a series of striking portraits that oscillate between editorial depth and commercial clarity. The campaign leverages a mix of natural light and precise studio strobe setups to emphasize the tactile quality of the garments, from acid-washed denim and intricate knit scarves to bold, striped tailoring. The styling, meticulously overseen with casting direction by Seth Baker, invites a diverse cast to inhabit the brand’s signature relaxed silhouettes, grounding eccentric floral prints and saturated color palettes in an authentic, lived-in aesthetic. By pairing distressed denim and wide-leg trousers with thoughtful, layered knitwear, the collection leans into a refined yet playful vision of modern ready-to-wear. The imagery feels intimate and direct, stripping away unnecessary artifice to focus on the interplay of color and personality. Whether it is the striking contrast of a vibrant pink backdrop against a delicate yellow bikini or the quiet, eye-level framing of a portrait in wire-rimmed spectacles, each frame functions as a study in balance. The result is a cohesive, high-energy narrative that cements ERL as a master of contemporary lifestyle photography and elevated streetwear.
Project ERL · ERL F/W 26 Lookbook
The ERL Fall/Winter 2026 lookbook presents a collection defined by theatrical layering and unexpected silhouettes within the designer fashion space. Designed and photographed by Eli Russell Linnetz, the series leans into a desaturated aesthetic to focus on the interplay of texture and volume. Captured against muted studio backgrounds, the imagery employs clean, low-key lighting to emphasize the structural details of heavy faux-fur outerwear, tailored tuxedo jackets, and leather pieces. The lookbook, with casting by Seth Baker, balances formal elements with casual athletic accessories to establish a distinct, surreal mood.
Project ERL · ERL RESORT SPRING SUMMER 2026
The ERL Resort Spring Summer 2026 collection arrives as a series of editorial portraits, captured by designer and photographer Eli Russell Linnetz. Focusing on the interplay of texture and utilitarian layering, the campaign showcases a range of silhouettes from padded outerwear to structured denim and plaid ensembles. Set against high-contrast solid green and teal seamless backdrops, the visuals lean into a clean studio aesthetic. The photography utilizes soft, directional lighting to emphasize the fabric details of the garments, from distressed leather to embroidered knitwear, with casting directed by Seth Baker.
Project ERL · ERL Pre-Fall 2025 Lookbook
The ERL Pre-Fall 2025 lookbook presents a collection of portraiture and editorial imagery captured by designer and photographer Eli Russell Linnetz. Focusing on the brand's exploration of Americana and layered apparel, the series utilizes directional flash and hard light techniques to emphasize the raw textures of leather, distressed denim, and plaid textiles. Featuring casting direction by Seth Baker, the project adopts a minimalist aesthetic. Subjects are captured against a neutral grey seamless background, allowing the interplay of Western-inspired accessories and rugged styling to remain the visual focal point. The work employs a variety of editorial techniques, ranging from desaturated palettes to clean, high-contrast studio setups.
Project ERL · Resort 2025
The ERL Resort 2025 fashion editorial showcases the collection through a series of high-contrast studio portraits. Photographed and designed by Eli Russell Linnetz, the imagery features model Skylar Tartz posed against a stark, vibrant purple backdrop to isolate the material details of the garments. The series leans into a clean, direct lighting approach to contrast delicate lace lingerie with the dense volume of faux fur outerwear and accessories. The editorial maintains a consistent aesthetic across the project, emphasizing textile textures through its saturated color palette and vertical framing.
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